Thursday, February 5, 2009
Dev D Makers Pack Condoms Inside Premiere Invites
In an unprecedented Bollywood promotional campaign, the makers of Dev D went a step further by packing condoms inside their premiere invites. The idea is to stick with the theme of the film and director Anurag Kashyap seems to have cashed in on every possible angle.Dev D stars Abhay Deol, newcomer Kalki Koechlin and Mahi Gill. The plot borrows from the Devdas movies but the latest version is a modern-day tale on young love with a touch of psychedelia. The film releases on February 6, 2009. 
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